🔹 What is 10DLC?
10DLC stands for 10-Digit Long Code, a standard 10-digit phone number used for sending SMS & MMS messages. Unlike short codes (5-6 digit numbers), 10DLC numbers allow businesses to send messages cost-effectively, at scale, and with better deliverability. 📩
💡 Why Use 10DLC Instead of Short Codes?
✅ Easier to Obtain & Set Up – Lower fees and faster approvals
✅ Better Message Deliverability – Lower carrier filtering risks
✅ Stronger Brand Recognition – Customers can associate 10DLC with your business
✅ More Scalable – Supports higher message volumes than personal numbers
📌 Important Note: Shape currently supports 10DLC and Toll-Free numbers, but does NOT support Short Code texting.
📝 Do I Need to Register for 10DLC?
Yes! All businesses using 10DLC for SMS/MMS must register. This process ensures compliance with carrier regulations and industry standards to prevent spam, fraud, and abuse.
🚫 Do I Need to Register My Personal Cell Phone?
No! 10DLC registration only applies to business messaging (A2P – Application-to-Person messaging). If you send P2P (Person-to-Person) messages from your personal number, you don’t need to register.
🔍 What is A2P Messaging?
A2P (Application-to-Person) messaging refers to automated messages sent from a business to an individual, such as:
📢 Marketing & Promotions
🔔 Appointment Reminders
🔑 Verification Codes
📦 Order Updates
To maintain compliance and deliverability, A2P messages must follow industry regulations and carrier guidelines.
🛠 10DLC Registration Guidelines
To avoid delays or rejections, follow these best practices when registering:
1️⃣ Company Name & Tax ID: Must match official tax documents
2️⃣ Secure Website: Must be HTTPS-enabled and professionally maintained
3️⃣ Valid Contact Information: Must match details on your website
4️⃣ Accurate Use Case Description: Ensure your campaign aligns with your business activities
5️⃣ Sample Messages: Provide clear examples, including opt-out instructions
6️⃣ Opt-In Process: Clearly outline how customers give consent to receive messages
7️⃣ Opt-Out Message: Example: "Company Name: You have successfully opted out and will no longer receive messages."
8️⃣ Help Message: Example: "Brand: For assistance, contact support@website.com or reply HELP."
⚠️ Avoiding 10DLC Violations
🚨 Violating 10DLC guidelines can lead to:
🚫 Campaign suspension
🚫 Blocked numbers
🚫 Account restrictions
🚦 How to Stay Compliant
✔ Register all business numbers before sending messages
✔ Clearly explain opt-in and opt-out processes on your website
✔ Monitor your messaging activity to avoid spam complaints
✔ Follow your declared use case and avoid misleading messages
If a violation occurs, Shape is not responsible for penalties or fees—compliance is your responsibility.
📞 Moving 10DLC Numbers Out of Shape
✅ Porting is allowed, but The Campaign Registry (TCR) requires re-registration with your new provider.
✅ If moving numbers, be prepared to go through the 10DLC registration process again.
📈 Benefits of 10DLC Registration
📢 Higher Messaging Throughput – Send more messages per minute
📩 Better Deliverability – Lower risk of messages getting flagged as spam
🔒 Improved Security & Compliance – Meets carrier regulations
🏆 Stronger Brand Trust – Customers recognize your business as a verified sender
💰 10DLC Registration Costs
✅ One-time registration fee
✅ Monthly carrier fees
✅ Secondary vetting for better throughput & deliverability
📌 Fees are set by carriers, NOT Shape.
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